Outside of the box
The proverbial turning of the page.
I have sat with these thoughts for far too long now. Debating how or where I even start to put them down. I found myself wanting to wander down a path that was far different than the one I have been so diligently paving for the last six years.
It felt wrong, intimidating, wasteful even. After all I had laid the groundwork and mapped countless to dos to complete this massive vision I had in my head.
The problem is this big picture is actually a huge undertaking. One that while yes I was prepared to do all on my own or even finally outsource didn’t seem to be one I was focused on any longer.
The end goal is literally within my reach and to be honest it was like I didn’t have it in me to cross the finish line. I’d lost my edge.
Then I had a thought. Maybe I was wrong? Maybe the end goal wasn’t what I had imagined it to be? Maybe this was just one big puzzle and I had finally placed all the pieces or at least seen where they fall. At this final moment it is like I am left standing here thinking well what now? What part of the even bigger picture does this even contribute to?
The reality is - this is just a small part. One we can always put back.
Closing out the 2024 holiday season I made the decision to close the retail portion of Package and Press - The Package and Goods Shops.
I love nothing more than piecing products together into collections. It’s this very act that literally is Package and Press.
When faced with the thought of closing down this portion of operations my first thought was all I would have left would be my work with clients. It felt like a huge piece of this brands identity would be missing.
Then I thought - ALL I would have left would be my work with clients.
And my perspective changed.
Package and Press has reached many milestones over the last couple years. Largely from our partnerships.
I have sat with countless ways I can continue to grow this portion of business while at the same time thinking of ways I can better serve our clients now.
I listed all the things I had to offer and honestly had some pretty decent edits for myself here. Gotta love a moment of reflection - lol.
Until it hit me. The Edits.
Every year I sit with this space and reflect. I’ll asses branding, marketing, plans, the whole kit caboodle - is that how write that? Regardless these actions make up the very process in which I have built not only P+P, but Little Crew, a few others, and some others that live rent free right now secretly coined and tucked away for a future day.
I thought about my other projects and my other clients - more like friends - and the businesses they trusted me to build with them.
I always thought that my “thing” was just product Tetris with perfectly matched packaging and textures all curated together with intention and the perfect little details.
Don’t get me wrong that is very much my thing like who are we kidding but moving forward we’re thinking outside of the box.
I debated the timing of this letter almost longer than I took to sit own and actually write it. How would I go about presenting this? How can I wrap this up nicely in a presentation where it all makes sense.
Then I thought - that’s not really my style? If look back to the beginning we were at a dining room table in my tiny condo just going for it on the internet. So why not now?
So here we are.
A new chapter.
Thanks for being here with me. I can’t wait to put all the pieces together with you.
From Scratch | Spring 2 0 2 5