a new chapter

A new chapter

The proverbial turning of the page. 

I have sat with these thoughts for far too long now. Debating how or where I even start to put them down. I found myself wanting to wander into a story that was far different than the one I have been so diligently writing for the last six years. 

It felt wrong, intimidating, wasteful even. After all, I had set the scene and mapped countless to dos to complete this massive vision I had in my head. 

Then I had a thought — maybe I was wrong? Maybe, the story wasn’t what I had imagined it to be? Maybe, it was time for a plot twist. Because the reality is, this is just a small part — one we can always put back.

Closing out the 2024 holiday season I made the decision to close the retail portion of Package and Press — The Package and Goods Shops.

I love nothing more than curating products together into collections. It’s this very act that literally is Package and Press but, I have been feeling a call to something new.

When faced with the thought of closing down this portion of operations my first thought was that all I would have left would be my work with clients. It felt like a huge piece of this brands identity would be missing. 

Unit it hit me - ALL I would have left would be my work with clients and my perspective changed.

Package and Press has reached many milestones over the last couple years. Largely from our partnerships. 

I have sat with countless ways I can continue to grow this portion of business while at the same time thinking of ways I can better serve our clients now. 

I listed all the things I had to offer and honestly had some pretty decent edits for myself here. Gotta love a moment of reflection — lol.

Then suddenly it was clear — The Edits.

Every year I sit with this space and reflect. I’ll asses branding, marketing, plans, the whole kit caboodle — is that how we write that? Regardless, these actions make up the very process in which I have built not only P+P, but Little Crew, a few others, and some others that live rent free right now secretly coined and tucked away for a future day. 

I thought about my other projects and my other clients — more like friends — and the businesses they trusted me to build with them.

I have always thought that my “thing” was just product Tetris with perfectly matched packaging and textures all curated together with intention and the perfect little details.

Now don’t get me wrong that is very much my thing — who are we kidding but, moving forward we’re thinking outside of the box. 

So here we are. 

A new chapter —